![]() ![]() In fact, you could start a business you know very little about, and still look like a genius. They do it by putting up a good-looking website. Even before some clever entrepreneurs have customers, they can pretend to have a legitimate business with sales. It’s remarkable how the Internet allows people and businesses to pretend to be something they aren't. Fraud on the web is netting cyber-criminals millions of dollars as they set up fake websites that mimic well-established brands and companies, including banks. It’s difficult to know whether a flashy, professional looking website has a real, reputable company behind it, or if it is a shoddy, fraudulent scam. But are they for real?Īs commerce and marketing efforts continue to shift online, real brands’ exposure to risks is increasing. Some websites look great, offering amazing prices on hot new products, travel, DVDs, and get-rich schemes. ![]() Companies can reach a wide audience or a niche market for a fraction of a traditional advertising budget. Virtual unknowns can have an impact in a way that would not have been possible otherwise. ![]() It’s a big game-changer in a very vital way, leveling the playing field for small companies to compete with bigger ones. For marketers and advertising people it’s opened new doors to reach customers in your town or around the world. The Internet is wonderful, isn't it? It works magic. The Internet allows you to be something you aren’t. ![]()
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